LinkedIn is the Facebook of the professional world. But unlike Facebook, there are copious mistakes that could be trolling your profile and inhibiting its optimization. A notable LinkedIn profile requires dedication, strategic thinking, and effort. Some social media site, huh? That being said, a lot of us are doing LinkedIn wrong out of sheer laziness and even ignorance. But, don’t worry. Here are four things you’re doing wrong and how to fix them:

1. Profile Pic Probs

Say cheese under consideration. LinkedIn is no place for Instagram selfies, party snapshots, and especially not bikini beach pics! You want your LinkedIn profile pic to be of you (and only you) in a professional portrait or relaxed headshot. Keep in mind your audience – recruiters and internship coordinators.

2. So what?

You go to college? Great! So does almost every intern. Seeking a new opportunity? Great! So is everyone else. While you may not have a snazzy title like “Director of Public Relations At Important Luxury Brand,” you can still get creative. Make your headline list your past or present internship, most notable executive position at a school organization, or, if you’re looking for a new position or job, something like “Merchandising Intern (FIT Grad) Seeking Entry-Level Luxury Brand Production Position.” Make the most of your 120-character headline.

3. Not branching out

If you limit your LinkedIn connections to friends and classmates, your chances of networking and connecting with professionals will be lower. Be sure to connect with your past bosses and supervisors, and favorite professors as well. And don’t be afraid to connect with those who work in high places at some of your favorite companies, and contact them for an informational interview! You may not end up being a close personal friend of a Google marketing executive or spend weekends chitchatting with my favorite fashion bloggers. But being connected with them gives me, and you, the opportunity to make that introduction.

4. Don’t be lazy!

Empty profile? Next! Recruiters and professionals pass over incomplete profiles and move on to those in which the owner took the time and effort to offer a description of their achievements while working at a position. But, be warned: this will take you hours, it’s just like re-writing your resume. A perfect weekend activity!